SEO & AEO
Two things now decide whether a local customer ends up on your phone: where you rank in search results, and whether an AI assistant names you when someone asks who to call. Most of the work behind them is the same work. We do it monthly, and report on both.
SEO and AEO, plainly
SEO (Search Engine Optimization) is about ranking: getting your pages onto Google's first page so someone can click you. AEO (Answer Engine Optimization) is about being named: getting ChatGPT, Google AI Overviews, Perplexity, and Gemini to recommend you directly, with no link to click at all. They are not the same finish line, and you can win one while losing the other.
What makes them worth buying together is that roughly seventy percent of the underlying work overlaps. Clear service pages, accurate structured data, consistent business details, real reviews, and a fast crawlable site are what Google ranks on and what AI tools read before deciding who to trust. Do that work once and both channels improve. The remaining thirty percent is where they diverge, and it is the part most agencies are not doing yet.
The risk of standing still
Rankings and recommendations are not a state you reach, they are a position you hold. Competitors publish. Directories drift out of sync. Review velocity slows. Google ships core updates and AI models change what they surface. None of that announces itself, which is why the usual pattern is a site that quietly slides for six months before anyone notices the phone ringing less.
What we do every month
One substantial piece per month, researched against what people in your service area actually search and what AI tools get asked. Written to rank in Google and structured so an AI can quote it confidently. One piece of work, both channels.
Service and location pages optimized for the terms that convert, internal linking that spreads authority to the pages that matter, and the technical hygiene underneath: site speed, mobile usability, crawl errors, and index coverage.
Your services, hours, location, pricing signals, and reviews expressed in a format machines read as fact rather than guessing at from prose. This is what earns rich results in Google and what lets an AI answer about you without hedging.
For a local business this is often the single highest-leverage asset you own, and it is usually the most neglected. Posts, Q&A, services, categories, and photos kept current, because both the local pack and AI assistants read it as a liveness signal.
Your name, address, and phone swept across 30+ directories every month and corrected where they have drifted. One stale phone number is enough to make an AI uncertain, and uncertainty is how you get skipped.
We identify which platforms carry weight in your category, run the follow-up system that keeps reviews arriving steadily rather than in bursts, and write responses within 48 hours in a voice that sounds like you.
We ask ChatGPT, Perplexity, and Google AI the same questions your next customer would type, and document what they say about you and your competitors. This is the part nobody else is doing, and it is the only way to know whether the AEO work is landing.
What a month looks like
Week 1
AI recommendation check across ChatGPT, Perplexity, and Google AI Overview, with your position documented against last month; Search Console and GA4 pulled for ranking and traffic movement
Weeks 1–2
Google Business Profile posts, Q&A, and service edits published; review follow-up sequence sent to recent customers
Weeks 2–3
New content piece researched, written, and published; on-page and internal linking updates applied alongside it
Weeks 3–4
Listing accuracy sweep across 30+ directories; technical crawl for speed, mobile, and index issues; review responses written within 48 hours
End of month
Report delivered: rankings and traffic, AI position changes, review counts, GBP activity, and competitor movement, all in plain English
Common question
You do not, necessarily, and we would rather say so than sell you something. A new site launches you into a strong position and plenty of clients sit with that for a while. What the monthly work buys is holding that position while competitors keep moving. The honest version: if your category is quiet and you already get steady referrals, the build may be enough for now. If your category is competitive, or your revenue depends on being found by people who do not know you yet, a launch alone tends to fade within six to twelve months as everyone else keeps publishing.
Who this is for
What it costs
A single-location clinic competing in one neighbourhood and a firm covering the whole GTA need different amounts of content, different citation footprints, and different review volume, so we quote after looking at your situation rather than posting a number that fits nobody. It is a flat monthly fee agreed upfront, with no percentage-of-spend and no surprise line items.
Three-month minimum so the work has time to compound, then month-to-month with 30 days notice. We do not lock clients into annual contracts.
What clients notice over time
SEO and AEO both build over months rather than weeks. Anyone promising you results in 30 days is selling you something else.
Common questions
Both, in one engagement, because separating them would mean paying twice for overlapping work. SEO gets you ranked so people can click you. AEO gets you named when an AI answers without offering links at all. The foundation is largely shared, so we build it once and then do the specific extra work each channel needs. You get reporting on both.
No. Plenty of clients come with a site someone else built. We will assess it in the first month and tell you honestly whether it can support the work. If there are structural gaps that would cap your results, we would rather flag that upfront than bill you for months of work the site is fighting against.
It can, but it does not have to. If they are doing solid technical and content work, the honest gap is usually AEO: structured data written for retrieval, AI crawler access, and actually checking what assistants say about you. Some clients keep both and we stay in our lane. Ask your current agency whether they check ChatGPT and AI Overviews monthly. Their answer tells you which situation you are in.
Three months, because a single month of SEO or AEO work tells you almost nothing and we would rather not take money for a period that cannot show results. After that it is month-to-month with 30 days notice, so we can wrap up cleanly and hand over anything you want to maintain yourself.
A monthly summary in plain English: rankings and traffic from Search Console and GA4, your AI recommendation position across the major tools and what changed, review counts and velocity, Google Business Profile activity, listing accuracy status, and notable competitor movement. Not a 40-metric dashboard you have to decode.
Google Business Profile engagement usually moves within weeks because it is the fastest lever. Ranking and AI Overview improvements typically start showing within 60 to 90 days. Content-driven gains compound over three to six months. These are the patterns we have seen, not guarantees, and the honest answer is that it depends heavily on how competitive your category is.
Next step
Book a call and we will look at where your search and AI visibility actually stands today, and tell you whether monthly work is worth it for your category or not.
